#IDEALSTORIES

Autumn Winter '21

New season. New styles. New stories.

Express your essence and tell your story with the Autumn Winter ‘21 collection. No matter who you are, this season is all about you.

Find your style. Tell your story.

Express your essence with the Autumn Winter ’21 collection. From autumnal, muted hues to bold textures and delicate details - the new season designs are all about high-impact pieces to tell your personal story. Shake things up with vibrant colourways and powerful patterns, or complete your capsule wardrobe with minimalistic signature pieces. People are different, and so are our products. Blend in. Stand out. You decide who you want to be because this season is all about you. We believe everyone tells a story. What’s yours?

 UP CLOSE WITH

MODEL CAITLIN SOETENDA.

Tell us a bit about yourself

— Hi, I am Caitlin. I am 20 years old and live in Amsterdam with my family. I was scouted when I was 12, but I have been working as a model full-time for about 2-3 years now.

What does Autumn and Winter mean to you?

— To me, autumn and winter mean being cosy and warm, on the couch with a movie and a cup of tea.

What’s the best thing about being a model?

— Modelling has been such an inspiring experience for me because of all the creative people that I meet. I get to see a lot of cool designs and learn about clothes, hair, and make-up, and it's incredible because everyone has their own style. That is the best thing about this job.

What inspires you?

— I get inspired by ambition. I admire that quality in people and it really encourages me to see someone stay motivated and work hard for what they want, no matter how big or small their goals are.

UP CLOSE WITH

MODEL ELLA ECKERSLEY

Tell us a bit about yourself

— Hi, my name is Ella, I am a 20-year-old model from London. I have been modelling full-time for 2 years, right after I finished school, but I was scouted when I was 12, and it has been in the background ever since.

What’s the best thing about being a model?

— The best thing about this job is definitely travelling. It is an amazing opportunity that allows you to meet a lot of people and learn about different cultures and what is going on in other parts of the world.

"My biggest inspiration is my mom. She is like a superwoman."

What inspires you?

— My biggest inspiration is my mom. She is like a superwoman. She does everything and always manages to handle things. I truly admire her “can do” attitude, she is never afraid to try new things and that is something that really motivates me.

What does Autumn and Winter mean to you?

— I do not really like the cold weather, but I go skiing a lot during the winter so I enjoy the snow and all the cosy stuff that comes with Christmas. Autumn is not really my favourite season because it means the end of summer, so I am always kind of angry at autumn.

UP CLOSE WITH

PHOTOGRAPHER RASMUS WENG KARLSON

Tell us a bit about yourself

— Hi, I am Rasmus, I am a 35-year-old photographer from Copenhagen. I started doing photography in school, when I was 16 but started to work professionally when I was 18.

What is your favorite thing to capture with your camera?

— I don't have specific things that I particularly like more or less to shoot. I enjoy staying in the present and taking pictures of anything that captures my attention at that moment in time.

What inspires you?

— I think I am slightly odd in this case perhaps because I don't really look for inspiration in things. I usually get inspired by what is happening around me in the situation or moment that I am in, but for the sake of the question, I would say light. I love experimenting with different lights and tones when I am shooting.

What does Autumn and Winter mean to you?

— I don't like the winter that much, but I enjoy spending time in my summer house during those months with my family. It is nicer in a way because there are fewer people outside and it's actually okay to stay inside a lot because it's cold. We have a fireplace and it is really nice.

UP CLOSE WITHnMODEL AZHAR

Tell us a bit about yourself

— Hi, my name is Azhar and I am a 28-year-old model from South Africa, now living in Berlin. I have been modelling for 6 years.

What’s the best thing about being a model?

— The best thing about it is getting to travel. I started modelling because I wanted to get out of South Africa and experience other places. I feel very lucky to visit so many different countries with this job and meet cool people.

What does Autumn and Winter mean to you?

— Winter is my “going into the cave” period and autumn is “preparing for the cave”. Even if they aren’t my favourites, I feel happy to be in Europe during these seasons because I can actually see them happening, which I have never experienced before. Where I am from it is always more or less the same throughout the year, which is nice but also boring. I love seeing the change in colours and moods, even people's vibes are different. 

What inspires you?

— I look back a lot at the way my father lived his life because I admire his character and some of the principles he lives by. He is a big inspiration to me. I do not necessarily want to live the same life as him, but I want to live in a similar way.

UP CLOSE WITH

MODEL SOPHIE GUEMISE

Tell us a bit about yourself

— Hi, my name is Sophie, I am a model from Poland, signed by Uncover Models and Model link. I have been modelling back and forth for 2 years.

What does Autumn and Winter mean to you?

— Autumn is definitely my favourite season, it's my vibe. I love the clothes and always go for beige pieces in the fall.

What’s the best thing about being a model?

— I love being a model because I get to live my best life. There are so many opportunities that are open to you like travelling and meeting new people. I feel like I am in the right place, and it has been very empowering and brought out a lot of confidence in me.

What inspires you?

— The thing that inspires me the most is my horse Sambocco. Horse riding is my passion, and it inspires me to wake up in the morning and take charge of my day. It gives me energy and is something that always makes me feel good. But, the industry and the people that I have met in my job are also a big inspiration to me because they push me to do my best and show me that I am capable of anything I set my mind to.n

UP CLOSE WITH

DIRECTOR OF PHOTOGRAPHY CHARLI LJUNG

Tell us a bit about yourself

— Hi, my name is Charli Ljung and I am a director of photography from Sweden.

I have been filming for 10 years and used to work as a still photographer and photo assistant.

What is your favorite thing to capture on film?

— The most fun thing to shoot is people and their different expressions, it's always what I see first. It's the connection you get with the people you are filming that is the best part of this job.

"The most fun thing to shoot is people and their different expressions, it's always what I see first."

What does Autumn and Winter mean to you?

— I love living in Sweden because we get to experience all seasons here, and autumn is my favourite. I really enjoy the coolness after a long and hot summer, and it feels like a new start. I think it's the most beautiful season and I like the change in nature. Winter is nice as well, but there has to be snow, otherwise, it does not really feel like winter to me.

What inspires you?

— A lot of things inspire me, but the boring answer is that I love what I do for a living. The things that I find fun to do are usually what inspire me, I take pleasure in constantly evolving and pushing myself out of my comfort zone to become better.

 UP CLOSE WITH

MODEL MAX BENDER

Tell us a bit about yourself

— Hi, my name is Max, I have worked as a model for 10 years but I also own a vintage furniture store with a couple of my friends in Berlin.

What’s the best thing about being a model?

— The best thing about being a model is the freedom it gives you when you're not working. Because it is not a 9-5 job it allows you to do other things and pursue your interests and passions, so you can continue to learn and grow as a person.

What does Autumn and Winter mean to you?

— I think autumn is my favourite season because it´s when a cycle begins anew. When the leaves turn red and yellow it marks the end of something but also a beginning, and I really like that. Winter on the other hand feels more dark and grey. It is fine, and I enjoy it from time to time but by February I am over it.

What inspires you?

— A lot of things inspire me, and sometimes it depends. I often get inspired by people and certain qualities in them, but my biggest influences in most things I do are music and literature.